The Advocates | Trial Consultants | About Us


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About The Advocates

Welcome to our Web site!

We are the nation's most experienced and successful team of professional trial consultants and jury consultants. Our firm offers you a powerful array of resources that can insure your best chance to prevail in litigation regardless of the venue or issues involved. We offer you the assistance of more than 40 highly skilled professional people, including 23 jury consultants and trial consultants in 17 office locations in major cities within the United States.

Our reputation over the past 35 years has been built on a solid foundation of helping trial attorneys and corporate counsel like you achieve your goals of reliably and accurately assessing the strengths and weaknesses of your litigation cases and successfully persuading judges, juries and arbitrators in trial and arbitration.

The success of The Advocates can be traced to one principle: We provide creative and reliable solutions to litigation problems that meet your needs and exceed your expectations.

Our Commitment

We are totally committed to:

  • The success of our clients
  • The privacy of our work for them
  • Excellence in the use of reliable scientific processes
  • Accurate assessment of likely judge, juror, and arbitrator perceptions in a particular case
  • Unrelenting discovery of new ways to make courtroom arguments more compelling and persuasive in a particular case

We are proud that our scientific methods, our written reports, and our trial strategy recommendations have become known among trial attorneys and corporate counsel as the most insightful and helpful in the trial consulting profession

We are Different from Our Competitors

The Advocates has become the nationís leading jury and trial consulting firm because we are different from our competitors in many ways. For example, each trial consultant and jury consultant in our firm has been trained in both psychology and trial advocacy, while our competitors have not. This means that our recommendations and our work product are designed for maximum understandability and usefulness by any trial attorney or corporate counsel. In addition, on average, our trial consultants and jury consultants have many more years of experience than our competitors. As a result, our clients tell us that our written reports after focus group and mock jury trial research studies are more useful and understandable than those of any of our competitors. There are many other ways in which we are different from our competitors as you will see from the very first moment you see one of our proposals.

Powerful, Creative, Successful Trial Strategies

We are honored to have assisted trial attorneys in large and small firms in all 50 states and abroad. They have developed impressive track records of accomplishment in the courtroom and in arbitration because of their hard work and their ability to take advantage of the information they have obtained from our research and recommendations. Our research methods and extraordinary experience result in the creation of the most powerful, creative, and successful trial strategies available from professional trial consultants and jury consultants.

Reliable and Accurate Assessments of Likely Judge, Jury, and Arbitrator Perceptions

We have also been privileged to assist companies all over the United States ranging in size from Fortune 100 companies to small businesses caught up in litigation. We provide corporate counsel with careful, accurate risk assessment and special insights to help protect the company in litigation.

Our risk assessment methods are based upon empirical research, thorough and detailed analysis, and two decades of experience in evaluating cases and providing valuable recommendations to clients. Our goal is to provide you with insights and information that eliminate the guesswork about judges, juries, and arbitration panels and exceed the quality of information available from any other trial consulting firm.

Our Judicial System is Stronger

Our judicial system is stronger when attorneys and litigants make use of reliable research and knowledgeable information about the viewpoints of judges, jurors and arbitrators who will decide their cases. Research and experience have shown that successful outcomes in lawsuits are directly related to the accuracy of a litigant's risk assessment and the persuasive power of courtroom presentations.

Powerful Support for Your Trial Team

Our role as a supporting member of your team is to provide you with valuable information and creative ideas using our special training and two decades of experience in trial advocacy and scientific psychology. Our work product is always impressive and powerful. We can give your trial team and clients the tools they need to outperform your opponents. Every one of our trial consultants and jury consultants will provide productive and likeable members of your litigation support group.

We are proud to work with men and women who are trained in trial advocacy and scientific research and who place service to our clients and service to each other above themselves. Each of the people on our professional staff are dedicated to the success of the attorneys and litigation clients we serve.

Accessible and Convenient

Our professional staff members live near our offices and also work in all venues in the United States. We are accessible to you wherever you live or wherever your litigation takes you. Our offices are located in Atlanta (Georgia), Chicago (Illinois), Dallas (Texas), Denver (Colorado), Fort Worth (Texas), Houston (Texas), Jacksonville (Florida), Los Angeles (California), Miami (Florida), New York (New York), Philadelphia (Pennsylvania), Phoenix (Arizona), San Diego (California), San Francisco (California), Tampa (Florida), Washington (D.C.), and West Palm Beach (Florida).

We Welcome You to Call or Email Us

We welcome you to call or email us and find out more about how we can help you and your trial team to achieve success in your next case.

Richard Waites, J.D., Ph.D.

Attorney* & Chief Trial Psychologist
The Advocates

(Toll-free) 1.877.621.1098


*AV Rated by Martindale-Hubbard
Board Certified in Civil Trial
  • The Advocates provides professional presentations The Advocates | Trial Consultants and Jury Consultants | Conference Presentations
  • Diversity is important to Our Firm and Our Clients Diversity Within The Advocates

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